Is Apple going down?

Is my impression, or Apple is going down slowly? Steve Job was the soul of the brand, but in the new Apple generation, the company seems to insist in using Steve Job persona during the products presentation. The brand seems to have lost its momentum, and now I don't see no one like Steve Job to lift the soul.

My advice to Linux users that want to sell their soul to Mac is, stay away from the temptation. You can regret in the future.